THE LIVING MOUNTAIN STORE
Creative Directors: Sami Kimberley and Ty Stanton-Jones
① Introduction //SS24 Proposal
The Idea
The Story
A lookbook in the form of a trail guide for adventure local to Abergavenny - ecapsulating your personal passion for the outdoors and desire to get people exploring it, whilst positioning TLMS store as a source of knowledge for the surrounding area.
The Story
We follow 4 friends as they take a road trip to Abergavenny to explore the Welsh countryside, curated by TLMS.
② Campaign Overview
Centering a specific local spring/summer adventure curated by TLMS, the campaign will advocate for local exploration across social media, in-store and .com - with a printed guide to be sold in-store, and accompanying event curation to ingrain the stores place in local outdoor + adventure culture.
STILLS: LIFESTYLE
We will capture two types of imagery along the trail - lifestyle and product focus for social, .com. in-store, email and the guide.
We will capture two types of imagery along the trail - lifestyle and product focus for social, .com. in-store, email and the guide.
STILLS: PRODUCT
We will capture two types of imagery along the trail - lifestyle and product focus for social, .com. in-store, email and the guide.
We will capture two types of imagery along the trail - lifestyle and product focus for social, .com. in-store, email and the guide.
FILM ASSETS
Short film assets will be captured along the way, creating assets for .com, social and email.
GUIDE + GUIDE EXTENTIONS
Working with a designer to produce a printed guide avaialble to purchase instore, as well digital elements to share on social and .com
Working with a designer to produce a printed guide avaialble to purchase instore, as well digital elements to share on social and .com
③ Lifestyle Stills Moodboard
From car to trail and back again, capturing the journey, the feeling, the laughs and the adventure. Big focus on facial expressions, movement and the landscape.
④ Product Stills Moodboard
We’ll capture the products insitu during moments of calm. Clear and simple photography direction with stylised poses showing off each product/looks best bits.
⑤ Video
The adventure will be cut together into a simple montage film, this is to showcase the adventure more than the clothes. Graphics would outline that this is a TLMS film.
⑥ The Guide
Everything above will be pulled together in the form of a trail guide, the perfect TLMS pocketbook and a gateway to Abergavenny. The guide will be hosted on your website, but if there is extra budget we’d love to create a printed version. Inside will be route maps outlined by TLMS, illustrations inspired by the area and all the best bits from the shoot.
⑦ Next Steps
- Organise a call to talk through
- TLMS to feedback on ideas / art direction
- TLMS to confirm what you can offer to the project (stock and budget for instance)
- Discuss talent options
- Shoot date window: Depending on when you’ll have the stock